Minor in Visual Communication
The Minor in Visual Communication Design is a 20-credit-hour minor introducing students to the principles, methods, and tools that shape how ideas, messages, and information are communicated through visual form. Students gain experience conceptualizing and developing design solutions across print, digital, and environmental media – integrating typography, imagery, and composition into cohesive systems that inform, engage, and inspire.
Through hands-on coursework and iterative critique, students develop the ability to plan, design, and present visual communication across diverse contexts. Coursework emphasizes clarity of message, typographic refinement, hierarchy, branding, and publication design—skills that are highly transferable across industries and disciplines.
The curriculum focuses on:
- Typography and visual hierarchy
- Branding and identity systems
- Publication and editorial design
The minor in Visual Communication Design consists of at least 20 credit hours, 12 credit hours must be completed at the 300+ level (Jr/Sr level).
Residency Requirements:
At least 9 credit hours of courses required for the minor must be completed at KU.
Please see the course catalog for specific program requirements.
Admission Requirements
In order to qualify for admission to the Minor in Visual Communication Design, a student must hold a KU Cumulative Graduation GPA of at least a 2.0. Students are not required to submit a portfolio.
Application Process
Students must formally request the addition of the minor by submitting the Change of Major/Minor/Certificate form to the Registrar’s office.
Notes
Admission is prerequisite to enrolling in all courses for the minor except ADS 320, ADS 341.
Admission to the Minor in Design does not guarantee enrollment in courses required for the minor. Space in required courses is available on a first-come, first-served basis. The Department of Design works carefully to build in capacity for our major and minor students to take their required courses, though we're unable to guarantee accommodation for all possible students in every semester.
For assistance with questions regarding the Minor in Visual Communication Design curriculum, course availability, or other questions about the program, please contact design@ku.edu.
For assistance with enrollment planning, please schedule an appointment with your academic advisor.
The Minor in Visual Communication Design is a 20-credit-hour minor introducing students to the principles, methods, and tools that shape how ideas, messages, and information are communicated through visual form. Students gain experience conceptualizing and developing design solutions across print, digital, and environmental media – integrating typography, imagery, and composition into cohesive systems that inform, engage, and inspire.
Through hands-on coursework and iterative critique, students develop the ability to plan, design, and present visual communication across diverse contexts. Coursework emphasizes clarity of message, typographic refinement, hierarchy, branding, and publication design—skills that are highly transferable across industries and disciplines.
The curriculum focuses on:
- Typography and visual hierarchy
- Branding and identity systems
- Publication and editorial design
The minor in Visual Communication Design consists of at least 20 credit hours, 12 credit hours must be completed at the 300+ level (Jr/Sr level).
Residency Requirements:
At least 9 credit hours of courses required for the minor must be completed at KU.
Please see the course catalog for specific program requirements.
Admission Requirements
In order to qualify for admission to the Minor in Visual Communication Design, a student must hold a KU Cumulative Graduation GPA of at least a 2.0. Students are not required to submit a portfolio.
Application Process
Students must formally request the addition of the minor by submitting the Change of Major/Minor/Certificate form to the Registrar’s office.
Notes
Admission is prerequisite to enrolling in all courses for the minor except ADS 320, ADS 341.
Admission to the Minor in Design does not guarantee enrollment in courses required for the minor. Space in required courses is available on a first-come, first-served basis. The Department of Design works carefully to build in capacity for our major and minor students to take their required courses, though we're unable to guarantee accommodation for all possible students in every semester.
For assistance with questions regarding the Minor in Visual Communication Design curriculum, course availability, or other questions about the program, please contact design@ku.edu.
For assistance with enrollment planning, please schedule an appointment with your academic advisor.