Alumni News: new book by Tucker Trotter, KU ID grad and ArcD Professional Advisory Board co-chair

Tucker Trotter, while still an Industrial Design student at the University of Kansas, landed an internship at Dimensional Innovations. He is now CEO of the Overland Park-based experience, design, fabrication, and technology firm.   
  
Trotter applies insights from his professional journey in the book, Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal. The book, co-authored with New York Times bestselling author Diana Kander, is currently Amazon’s #1 Best Seller in Sales and Selling Management. 
 
Trotter is co-chair of the KU School of Architecture & Design Professional Advisory Board.

Learn more about the book: Go Big or Go Home, from Houndstooth Publishing  

The KU Industrial Design (ID) program teaches students to conceptualize, design, and improve the products, objects, tools, and devices that people use each day. Learn more about the ID program.